Marketing Guides
We HATE it when good business owners get ripped off or lose money because they have been misguided with BS marketing advice.
Part of our effort to help combat the marketing BS floating around the Internet is right here. Just like your mechanic friend who gives you solid tips on taking care of your car, we compile and maintain solid tips on navigating the complicated world of marketing.
How To Get More Quality Employees: A Short Guide for Trades Companies
One of the most common issues I’m encountering now is that trades companies (i.e. roofers, plumbers, electricians, etc) can’t find good employees. Even the less technically demanding businesses like lawn care companies are struggling to get workers. And that leads to a conundrum as turning away too many leads means you are leaving a lot […]
A Guide to Maximizing Your Marketing Dollars for Home Service Company Owners
Running a home service company is hard work. Whether HVAC, plumbing, roofing, or more, you’ve got a lot to contend with between keeping customers happy while avoiding losing good employees (and weeding out bad employees). The last thing you want to stress over is getting a consistent source of leads without spending a fortune of […]
How to stop WASTING money on SEO
WARNING: If you believe that SEO is the end-all-be-all of marketing and that it is the ONLY way to market a business, then know that this article will probably cause some discomfort. My loyalties are with small to medium-sized business (SMB) owners, not SEO consultants. When I see small business owners frustrated with their marketing […]
Marketing Lemons Business Owners Should Avoid
I work with Small Business owners. Many of them are blue collar, “salt of the earth” types who are exceptionally hard workers. So when marketing service companies rip them off it makes me mad. Sometimes it makes me furious. Unfortunately I can’t undo the damage that has been done but I CAN maintain this page […]