We HATE it when good business owners get ripped off or lose money because they have been misguided with BS marketing advice.
Part of our effort to help combat the marketing BS floating around the Internet is right here. Just like your mechanic friend who gives you solid tips on taking care of your car, we compile and maintain solid tips on navigating the complicated world of marketing.
One of the biggest requests I receive from clients is: “How do I rank higher on Google?” That’s an understandable question. We often think that a high Google ranking equals more business. And that is sometimes true. However, I want to point out that if you haven’t gotten your other areas of marketing squared away, […]
One of the most common issues I’m encountering now is that trades companies (i.e. roofers, plumbers, electricians, etc) can’t find good employees. Even the less technically demanding businesses like lawn care companies are struggling to get workers. And that leads to a conundrum as turning away too many leads means you are leaving a lot […]
Running a home service company is hard work. Whether HVAC, plumbing, roofing, or more, you’ve got a lot to contend with between keeping customers happy while avoiding losing good employees (and weeding out bad employees). The last thing you want to stress over is getting a consistent source of leads without spending a fortune of […]
WARNING: If you believe that SEO is the end-all-be-all of marketing and that it is the ONLY way to market a business, then know that this article will probably cause some discomfort. My loyalties are with small to medium-sized business (SMB) owners, not SEO consultants. When I see small business owners frustrated with their marketing […]